Your ad data
is lying
to you.
Server-side tracking, Meta CAPI, offline conversions, GA4, and Google Ads setups that give your campaigns the accurate data they need to scale — not the misleading numbers they're getting now.
Every layer of your
tracking stack, built right.
Scoped, documented, and QA'd before delivery. No guesswork, no black boxes.
Server-Side Tracking
Deploy GTM server-side containers via Stape.io or GCP to bypass ad-blockers, recover lost signals, and send clean conversion data that browser tracking silently drops every day.
Meta Conversion API
Send hashed, deduped backend events directly to Meta via CAPI. Improve Event Match Quality scores, strengthen campaign learning, and lower CPAs with cleaner attribution.
Offline Conversion Tracking
Close the loop between online ads and real-world outcomes — phone calls, CRM deals closed, in-store visits — imported back into Google Ads and Meta to reveal true campaign ROI.
GA4 Full-Funnel Analytics
Build or rebuild your GA4 property with custom events, funnel tracking, eCommerce measurement, and audiences you can actually use. Data you can act on — not just admire.
Google Ads Conversions
Primary and secondary conversion setup with Enhanced Conversions and consent-aware signals — giving Smart Bidding the accurate fuel it needs to spend your budget profitably.
Consent Mode v2 & GDPR
Consent Mode v2 (Basic or Advanced) with Cookiebot or CookieYes. Stay fully compliant with GDPR and ePrivacy regulations while preserving maximum measurement quality.
Lead & Booking Tracking
Every form submission, Google Calendar booking, phone click, and micro-conversion tracked correctly into GA4, Meta, and Google Ads — without duplication or gaps.
eCommerce Tracking
Full purchase funnel for Shopify, WooCommerce, and custom stores — add-to-cart, checkout steps, purchase events, refunds, and product-level performance all measured precisely.
Microsoft Clarity & Heatmaps
Clarity integrated alongside GA4 for session recordings, heatmaps, rage clicks, and dead-click analysis — so you understand exactly why visitors aren't converting.
What clients say after their
tracking becomes clear.
Short feedback from people I've helped with tracking audits, GTM fixes, GA4 setup, Meta Pixel, CAPI, and conversion tracking.
Our campaigns recovered around 15% more conversions after the tracking gaps were fixed. The whole process was professional, clear, and easy to understand. I'd recommend him to marketers who need reliable help with server-side tracking and conversion tracking.
Jawad is a very humble and reliable person to work with. I have worked with him multiple times on different projects, and he delivered exactly what he promised. In some cases, he even went beyond the original project scope. What I appreciated most was that he didn't just close the project after delivery, he also provided 14 days of free post-project support to make sure everything was working properly.
Our development team was struggling to set up tracking properly across the site and multiple lead funnels. Jawad helped us fix the issue within 3 days, which was really quick. He clearly understands tracking and made the setup much easier for us.
Jawad helped us identify and fix key tracking issues in our offline conversion setup, including problems with GCLID storage and lead attribution. His support improved the reliability of our tracking and gave us more confidence in our marketing data. Professional, clear, and easy to work with.
Find out exactly
what you're missing.
Before you invest in any setup, I'll review your current tracking and show you precisely what's broken, what's missing, and how much conversion data — including offline conversions — you're losing every day.
No pitch. No commitment. Just data.
What's covered in your free audit
- GA4 property & event configuration audit
- GTM container review (client & server-side)
- Meta Pixel & CAPI health check
- Google Ads conversion accuracy review
- Offline conversion tracking gap analysis
- Consent Mode v2 compliance check
- Written priority action plan
Start with clarity.
Not blind pricing.
Every business has a different tracking problem. I first review your setup, show you what is broken, and then recommend the cleanest fix only if it makes sense.
Some websites are missing conversions. Some are duplicating events. Some are sending weak signals into Meta or bad data into Google Ads. The audit tells us which problem is actually costing you money.
Because your tracking scope depends on your website, funnel, ad platforms, CRM, and what is already broken.
Tracking Recovery Sprint
Stop guessing what is broken. I’ll audit your current setup, identify the tracking gaps, and fix the core events your campaigns depend on.
- Complete tracking audit and gap analysis
- GA4 and GTM setup review
- Core conversion tracking setup or repair
- Google Ads and Meta Pixel integration check
- Form, button, booking, and thank-you page tracking
- 7-day implementation and validation
- Clear documentation of what was fixed
Full-Funnel Tracking System
Built for brands and businesses that need more than basic conversion tracking. You’ll understand which actions users take before they become leads or customers.
- Everything in Tracking Recovery Sprint
- GA4 enhanced event tracking
- Lead funnel or eCommerce journey tracking
- Product view, cart, checkout, and purchase tracking
- Revenue and conversion value tracking
- Meta Pixel and Google Ads conversion alignment
- Remarketing audience setup
- 14-day implementation and QA
Advanced Attribution Stack
For businesses where the real conversion happens after the form fill. I’ll help connect leads, calls, CRM stages, and closed deals back to the campaigns that created them.
- Everything in Full-Funnel Tracking System
- Server-side tracking architecture
- Meta CAPI and event deduplication
- Enhanced Conversions for Google Ads
- GCLID, FBCLID, and UTM capture strategy
- CRM or backend conversion mapping
- Offline conversion import planning
- Full documentation and handover
Not sure what you need? That’s exactly why the audit comes first. I’ll show you the tracking gaps before recommending any paid work. Book the free audit.
From broken tracking
to bulletproof data.
Discovery Audit
I review your GA4, GTM, Meta Pixel, and Google Ads accounts to map every gap — missing events, duplicate fires, misconfigured conversions, consent issues, and offline tracking blind spots.
Tracking Plan
You receive a detailed specification: every event, parameter, platform, and firing condition documented and agreed before a single tag is touched. No surprises.
Implementation
Full build in GTM / sGTM — server-side containers, API integrations, offline conversion imports, Consent Mode. Clean, annotated, handed over with full documentation.
QA & Handover
Every conversion tested via DebugView, Meta Test Events, and Tag Assistant. Recorded walkthrough. 14 days of included post-launch support.
I speak both
marketing and data.
Most tracking specialists are either technical or marketing-focused. I bridge both. I understand what campaign managers need — ROAS clarity, clean attribution, lower CPAs — and I know exactly how to configure the infrastructure to make those numbers trustworthy.
I've built tracking systems for eCommerce brands, SaaS companies, lead-gen agencies, and service businesses. Specialties include server-side tagging, offline conversion imports, and closing the gap between ad spend and actual revenue — not just form fills.
Questions worth asking
before you start.
Let's fix your
tracking.
Book a free 30-minute audit call. I'll review your setup live — including offline conversion gaps — show you what's broken, and tell you exactly what it would take to fix it. Zero sales pressure.
Email Me
LinkedIn